WordPress template , also known as a WordPress theme , is a tool that develops the structure and appearance of a WordPress web page.
Templates or themes come with pre-designed web pages that serve as the basis for customizing a site. In this case, all you have to do is change the photos and dummy texts for your content. Feeling easy? It is. By using WordPress templates the design work is significantly reduced; Not to mention, you don’t have to worry about the source code
Now, it is not strictly necessary to use a theme or template to work on the design of a website, since many companies when they want a completely custom design and $200 original for their websites, they have to go to the knowledge of a developer and web page designer . In this case we would be in the presence of a fully customized site, therefore implementing a template would not be a good idea.
However, if you choose to use WordPress templates or themes, you should know that there are various types, such as multipurpose themes that work for almost all niches; and specialized topics, designed only to cover the needs of a branch or sector. Namely, within each of these we can find free and paid WordPress themes or templates. Later we will expose a small list with the best of both sides.
What should we take into account to assess a WordPress template?
On the other hand, there are thousands of WordPress themes or templates, each with its own characteristics and designs. Therefore, when choosing one it becomes a crazy task. However, there are certain parameters to take into account that will help you choose one of the best WordPress templates, let’s see:
Customization capacity: a good WordPress theme must offer a high degree of customization, it must allow you to modify each element of the web, from its colors to the shape of the buttons, the backgrounds, the menu style, etc.
Loading speed: a good template must provide a perfect balance between the design and the loading speed of the web . There is no use having a fancy template if it makes the web very slow. Remember that this factor significantly influences web positioning.
Responsiveness: an essential parameter if you want to succeed in the digital world. The template you choose should allow your website to adapt perfectly to any device, be it a computer, mobile phone or tablet.
Visual editor: it is important that a template has a visual editor, such as Visual Composer, Thrive Content or Elementor. The latter being one of the favourites.
Technical support: when developing a web page you will always have obstacles; therefore, having a good technical service will make solving them easier. Check that the template you choose has been developed by major developers, as they usually offer free technical support for several months.
Updates: faced with the vulnerability of a web page, it is better to have a template that is updated frequently, since this helps to avoid security problems.
Does a template affect WordPress performance?
Although it is true that a web page made from scratch (custom) offers many more features than one worked through a theme or template, sometimes it is only necessary to implement the latter to cover all the needs of the project.
Now, there are many people who opt for this option; However, it is not something that should be taken lightly, since we are not only talking about page design but also about its performance and how it influences SEO positioning and usability in front of the user.
Therefore, you must make sure to use a template or theme that is well optimized and that allows the web to load as quickly as possible; that it has a good and simple structure within the code line; and that it be developed by professionals.
WordPress template: Which is the best?
We already talked about the general qualities that a WordPress template or theme must have to be considered suitable or relatively good. However, to know which one is the best, you just have to take into account the specific needs of your project and from there, evaluate the rest of the features. Below we leave you two small lists, one with the best free WordPress templates and the other with the best paid WordPress templates .