Search engine optimization (SEO) is a set of rules and techniques aimed at improving the SERP rank of the web pages of a website. SEO is a part of Internet Marketing. About 60% of the searches done in the search engine are unique. And now-a-days the usage of search engines has increased a lot. So we optimize our web pages in the search engine.

Keyword Research
Competition Analysis
On-Page Factors
Off-Page Factors